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Personal Ad Websites Not Drawing Seniors, But
Boomers
 Oct.
15, 2005 Who is using the personal ads on the Web to find
companionship? Its not senior citizens. The only age group you are less
likely to find exploring the personal ads on the Web are children from
age two to eleven. Now, Baby Boomers - that is entirely different. The
peak users seem to be around age 45.
Statistics released by Nielsen Net Ratings for the
first week in September show Yahoo personals are the most popular
destination with almost two million visitors for that week. Other top
sites in order were Match, AmericanSingles, TRUE and TheFaceBook.
The most likely visitor was male, about age 45,
with an income between $50,000 and $75,000. The least likely in this
survey was a female, ages two to eleven with income less than $25,000.
Below is a chart showing the demographic profiles
of those visiting these dating Websites.
|
Demographic Data For Personals Category
Month of August 2005 US, Home and Work |
|
Category
|
Target
|
Unique Audience (000)
|
Audience Comp (%)
|
|
Total
|
|
26,035
|
100
|
|
Male
|
|
13,788
|
52.96
|
|
Female
|
|
12,247
|
47.04
|
|
Age
|
2 - 11
|
510
|
1.96
|
|
|
12 -
17 |
2,931
|
11.26
|
|
|
18 -
24 |
3,145
|
12.08
|
|
|
25 -
34 |
4,265
|
16.38
|
|
|
35 -
49 |
8,594
|
33.01
|
|
|
45+
|
9,694
|
37.24
|
|
|
55+
|
4,074
|
15.65
|
|
|
65+
|
1,384
|
5.31
|
|
HH
Income |
$ 0 -
24999 |
2,029
|
7.79
|
|
|
$
25000 - 49999 |
6,394
|
24.56
|
|
|
$
50000 - 74999 |
7,636
|
29.33
|
|
|
$
75000 - 99999 |
4,252
|
16.33
|
|
|
$
100000 - 149999 |
3,560
|
13.68
|
|
|
$
150000+ |
1,908
|
7.33
|
|
Source: Nielsen//NetRatings NetView
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