Senior Women Will Get Public Breast Massage in
Bangkok Dispute Over Breast-Enhancing Cream
Three younger models were fined last week in
demonstration
Feb.
27, 2005 – A breast enhancing product will be officially introduced on
Wednesday in Bangkok, Thailand, featuring women in their 60’s having
their breast massaged behind opaque screens. This is after the company
created a storm last week when they gave a demonstration to show the
cream’s immediate ability to increase breast size. Three bare-breasted
women, with only their nipples hidden, stood before reporters on a hotel
stage Thursday for 15-minute massages.
The Nation newspaper in Bangkok covered the story
with photographs, which has aroused strong protest from the government.
Thailand’s Food and Drug Administration has suspended sales of the
breast-firming cram until the address on the label is corrected,
according to The Nation. An FDA representative at the launch said the
product’s label did not violate regulations, because it did not use the
words “breast-enlarging cream”. Instead, it read “breast-beautifying
cream”, which could allow it to slip through the FDA’s controls.
The FDA says the company must provide proof
that the cream can make breasts firmer, or face
legal action for false advertising. They want this proof before
the March 2 introduction, which will feature the older women.
The police also fined the company and the models
for causing public embarrassment with indecent exposure.
A photograph of former teenage singer Prissana
“Pookie” Praisang, having the breast massage was featured by the
newspaper.
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An executive of St Herb Co Ltd, said the
demonstration was in answer to statements by the Consumer Protection
Board (CPB) and the FDA that the company’s newspaper ads could be
exaggerated. She begged the public not to consider the demonstration
obscene or an example of discrimination against women, saying it was
just to show the product really worked.
“One model, identified only as Ying, said she did
not know that the demonstration would be in front of so many media
members, mostly men, but she had to continue despite her embarrassment.
However, she does believe that her breasts have become firmer and the
gap between the pair one inch smaller,” the newspaper reported.
There should be another show on March 2, when the
senior women take the stage. It is unclear why the company thinks using
the older women may avoid problems.
Feb.
27, 2005 – A breast enhancing product will be officially introduced on
Wednesday in Bangkok, Thailand, featuring women in their 60’s having
their breast massaged behind opaque screens. This is after the company
created a storm last week when they gave a demonstration to show the
cream’s immediate ability to increase breast size. Three bare-breasted
women, with only their nipples hidden, stood before reporters on a hotel
stage Thursday for 15-minute massages.