March 25, 2004 The
percent of seniors who go online has jumped by 47% between 2000 and
2004. In a February 2004 survey, 22% of Americans age 65 or older
reported having access to the Internet, up from 15% in 2000. That
translates to about 8 million Americans age 65 or older who use the
Internet. By contrast, 58% of Americans age 50-64, 75% of 30-49
year-olds, and 77% of 18-29 year-olds currently go online.
Older women have led the charge and
the gender ratio among wired seniors is now 50/50. The number of
seniors who live in households with moderate amounts of income has risen
dramatically, as has the number whose education ended with a high school
diploma, but the online senior population is still dominated by whites,
upper-income household members, and those with college degrees.
As younger Americans weave the
Internet into nearly every aspect of their lives, their parents and
grandparents are starting to follow suit, especially when it comes to
email and information searches, says Susannah Fox, director of research
at the Pew Internet & American Life Project and author of the report,
Older Americans and the Internet.
There have been big increases since
2000 in the number of online seniors doing several key activities. It is
important to stress, though, that even with these high growth rates, it
is usually the case that online seniors have done these online
activities at lower rates that younger Internet users.
66% of wired seniors had looked for
health or medical information online at some point in their online life
by the end of 2003. That is a 13-point jump since 2000, and a growth
rate of 25%.
66% of wired seniors had done product
research online by the end of 2003. That is an 18-point jump since 2000,
and a growth rate of 38%.
47% of online seniors had bought
something on the Internet by the end of 2003. That is an 11-point
increase since 2000 and a growth rate of 31%.
41% have made travel reservations
online by the end of 2003. That is a 16-point increase since 2000 and a
growth rate of 64%.
26% of wired seniors had looked for
religious and spiritual information by the end of 2003. That is a
15-point jump since 2000, or a growth rate of 136%.
20% of online seniors had done banking
on the Internet by the end of 2003. That is a 12-point increase since
2000 and a growth rate of 150%.
Despite the
significant gains among seniors, most Americans age 65 and older live
lives far removed from the Internet, know few people who use email or
surf the Web, and cannot imagine why they would spend money and time
learning how to use a computer. Seniors are also more likely than any
other age group to be living with some kind of disability, which could
hinder their capacity to get to a computer training center or read the
small type on many Web sites.
However, there is
a burgeoning group of Americans who are slightly younger than retirees
and who are vastly more attached to the online world. In fact, older
Baby Boomer Internet users (between 50-58 years old) are more like
Generation X Internet users (between 28 and 39 years old) than like
their older, Mature generational neighbors (those between 59 and 68
years old). For example:
75% of Generation X Internet users and
75% of Baby Boomer Internet users get news online, compared to 67% of
Mature users.
59% of Generation X Internet users and
55% of Baby Boomer Internet users do research online for their job,
compared to 30% of Internet users between 59 and 68 years old.
The silver
tsunami of older Internet users is gaining momentum, says Lee Rainie,
director of the Pew Internet Project. Internet users in their 50s who
work, shop, and keep in touch with friends and family online will age
into and transform the wired senior population.
The report, titled
Older Americans and the Internet,
is based primarily on survey data collected between February 3 and March
1, 2004. The Pew Internet & American Life Project is a non-profit,
non-partisan research organization, fully funded by the Pew Charitable
Trusts to explore the social impact of the Internet.
