Seniors Not Likely to do Two Things At Once
March 8, 2004 - We just discovered some
research from last year that once again proves senior citizens are not as likely
as younger people to do two things at once. This study tried to learn how likely
people are to use another media while also watching television.
Researchers at BIGResearch
found those over 65 are much less likely than younger people to use other media
while watching TV. The only exception was that seniors are much more likely to
read a newspaper or magazine than are the youngsters (18 to 24) who dont read
period.
Media Regularly (routinely) Used by US Consumers While
Watching TV (% of respondents March/Apr 2003)
|
Age: |
18-24 |
25-34 |
35-44 |
45-54 |
55-64 |
65+
|
|
Listen to radio |
4.2 |
4.6 |
3.7 |
2.4 |
0.9 |
1.7 |
|
Go online |
23.8 |
29.0 |
28.5 |
29.1 |
26.4 |
20.8 |
|
Read magazines |
7.2 |
8.1 |
6.7 |
6.3 |
5.6 |
4.3 |
|
Read newspaper |
6.9 |
10.1 |
9.3 |
10.4 |
10.2 |
7.8 |
|
Read mail |
11.5 |
12.8 |
11.5 |
11.2 |
11.4 |
9.0 |
