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Retirement News
Retirement Living Television Network to Launch in
September
Initially will serve northeast and then begin
nationwide rollout
July 31, 2006 The booming retirement market is
about the have a new source of information available on television. John
Erickson, an innovator in retirement communities, is preparing to launch
Retirement Living a new television network designed for people
age 62 and older.
Baltimores Erickson, founder and CEO of Erickson
Retirement Communities, has dubbed the network with TV Finally Grows
Up.
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Retirement News |
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Production has begun, and plans call for going on
air in September of this year, according to Mel Tansill, senior
director of public affairs for Erickson Retirement Communities. Details
on distribution are still being finalized, he says. Programming will air
initially on Comcast stations in the New England and Mid-Atlantic
markets, with a nationwide rollout to follow.
Some of the shows planned for the network include:
Amazing Seniors: A one-hour program that tells
stories about ordinary individuals and the extraordinary lives they
lead. Stories will focus on the creative lives that older Americans lead
as artists, athletes, leaders, and more.
The Doctors Hour: A one-hour, live call-in
show. The largest group of geriatric experts in the world will be
available to answer questions from viewers across the country.
The Voice: A live-audience, interview-based
show that discusses social issues important to older Americans.
Programs focusing on personal finance, travel,
cooking, and fitness, specifically aimed at retirees, are also planned.
There are currently 40 million people age 62 and
over in the United States, and that number is projected to climb to 80
million by 2035. Today, there is no national television network
specifically serving this demographic, according to Tansill.
We see every day in Erickson-built and -managed
communities what a great impact on the lives of people it can have to
change the way they perceive aging. Thats what were trying to do with
this new network, to bring the message that youre empowered to control
your entire life, says Patrick Baldwin, senior director of TV and
media.
Not only will Retirement Living provide programming
for older Americans, it also plans to employ them. In an industry that
is built on chasing the attention of younger viewers, the careers of
many successful artists often end well before their time, effecting
actors, writers, producers, and every segment of the industry. AARP
reports that amongst writers alone there are 6,000 unemployed or
underemployed older Americans.
A recent class action lawsuit alleged that
Hollywood has little use for creative people over the age of 45, a trend
that will not be repeated at Retirement Living. At our network, says
Baldwin, a seasoned resume is a good thing.
Based in Catonsville, Md., since 1983, Erickson
develops and manages campuses in Illinois, Maryland, Massachusetts,
Michigan, New Jersey, Pennsylvania, Texas, and Virginia, which are home
to more than 17,000 people.
The company is also developing new campuses in
Dallas, Denver, Naperville, Ill., and Concord, Pa., and is engaged in
site acquisition across the United States.
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