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Use of Internet as main
source of campaign news: 2000-2004
Younger Americans were still
much more likely to use the Internet as the main source for
campaign news in 2004, as they were in 2000, but older
Americans showed large increases. |
Older Americans Lead Gain in Internet Use for
Election 2004
Nov. 12, 2004 – There was a large increase in the
use of the Internet for campaign news in the 2004 election with older
Americans – those 50 and up – leading the way. Senior citizens – 65 and
up – are still a small number using the Web for campaign news but they,
too, show a large increase.
In research released yesterday by the Pew Research
Center, voters were asked if they used the Internet for campaign news,
and if they used if for most of their campaign news. Six-in-ten voters
under age 30 reported using the Internet as a news source at some point
during the campaign, while less than two-in-ten senior citizens said the
same.
When asked if they got most of their campaign news
from the Internet, 40 percent of the under 30s said they did, but only
six percent of seniors.
 |
Use of the
Internet for campaign news
|
|
Age
Groups |
Under 30 |
30-49 |
50-64 |
65 Up |
|
Used for any campaign news |
60 |
48 |
38 |
15 |
|
Used for most campaign news |
40 |
25 |
16 |
6 |
The seniors did, however, show a big gain in using
the Internet for most of their campaign news over the 2000 election. In
2000, only six percent said they got most of their election news from
the Internet but this jumped to 15 percent this year. This was a gain of
200 percent in the percent usage. The actual gain in the number using
the Internet was most likely an even larger, since the number of senior
voters was larger in 2004.
Men over 50 were much more likely than females of
the same age to use the Internet as the main source of their election
information. Fifteen percent (up from 5 percent in 2000) of these men
said they used it as their primary source, while only nine percent (up
from 3 percent in 2000) of women did.
| Gain in Percent Using Internet as Primary
Source |
 |
How did you get most
of your news about the presidential election campaign - from television
from newspapers, from radio, from magazines, or from the Internet?
(Respondents were allowed two answers)
|
|
November 2000
|
November 2004
|
|
|
TV |
Newspaper |
Internet |
TV |
Newspaper |
Internet |
|
Age |
|
|
|
|
|
|
|
Under30 |
72 |
21 |
22 |
72 |
23 |
40 |
|
30-49 |
64 |
37 |
15 |
72 |
43 |
25 |
|
50-64 |
72 |
43 |
5 |
77 |
52 |
16 |
|
65+ |
78 |
51 |
2 |
85 |
59 |
6 |
|
Sex & Age |
|
|
|
|
|
|
|
Men -50 |
65 |
34 |
18 |
67 |
34 |
32 |
|
Women -50 |
66 |
33 |
15 |
75 |
40 |
27 |
|
Men 50+ |
72 |
46 |
5 |
75 |
55 |
15 |
|
Women 50+ |
77 |
47 |
3 |
86 |
55 |
9 |
Pew
Research Center Research Report
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