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Senior Journal: Today's News and Information for Senior Citizens & Baby Boomers

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Senior Citizen Politics

Senior Citizens Turn to Local TV for Political News; Most Americans Distrust Media

Harris Poll says for political news people turn to local TV, then cable networks and newspapers

March 11, 2008 – The Harris Poll recently looked at how Americans trust and use the media for political news and found older people – called “Matures” in Harris talk – are much more likely than younger generations to turn to their local television news, while the Baby Boomers chose cable television news. But, among all age groups, Harris found most Americans don’t trust the media.

Harris says 83% of the Matures (those aged 63 and older) turn to their local television news all the time or occasionally. (See chart below news report.)

 

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Read more on
> Politics for Senior Citizens
> Medicare
> Medicare Drug Program

 

Baby Boomers (those aged 44-62) responded saying 74% turn to cable television news, 74% local newspapers and 73% network television news. Baby Boomers are actually more likely than younger generations to use websites for national newspapers (40%) and the cable television networks (40%) all the time or occasionally.

Trust the Media?

Looking at the press in general, over half (54%) of Americans say they tend not to trust them, with only 30 percent tending to trust the press. Just under half (46%) of Americans say they do not trust television, while one-third (36%) do trust them.

Somewhat surprisingly, Internet news and information sites do slightly better as a plurality of Americans (41%) trust them while just one-third (34%) tend not to trust them. And, radio tends to do best among Americans as 44 percent say they tend to trust it and one-third (32%) tend not to trust radio.

These are some of the results of a nationwide Harris Poll of 2,302 U.S. adults surveyed online between January 15 and 22, 2008 by Harris Interactiveฎ.

Partisan Attitudes towards the Media

● Just over half of Democrats (51%) trust radio compared to 45 percent of Republicans

● 45 percent of Democrats tend to trust Internet news and information sites compared to 40 percent of Republicans.

The largest differences are for television and the press.

● Half of Democrats (50%) say they tend to trust television compared to three in ten (31%) Republicans.

● When it comes to the press in general, a plurality of Democrats (43%) say they tend to trust them, but only one in five (19%) of Republicans say the same.

 

 Here is a story from the past... when no one gave McCain a chance.

 
 

Does Negative Poll on McCain Indicate Senior Citizens Want a Democrat?

About half of adults say they won't vote for him, 59% of seniors

By Tucker Sutherland, editor

June 27, 2007 – A new Harris Poll indicates there is little chance for Senator John McCain to become the U.S. President, because 47 percent of U.S. adults say they would not vote for him. Who is most likely to say they would not vote for him – senior citizens, of course, who seem to always be at the extreme end of polls. Read more...

 

Political News Sources

● 70% turn to their local television news all the time or occasionally, followed

● 66% turn to cable television news stations like CNN, MSNBC or FOX all the time or occasionally.

● 65% go to their local newspapers for news on politics all the time or occasionally,

● 64 percent turn to the network television news.

While the media has spent a great deal of effort enhancing their various websites, these are not where people are turning.

News Media on the Web

● 32% say they never go to the websites for national newspapers for political news

● 30% say they never go to the websites for the cable news stations when looking for political news

Other Media

● 28% turn to national newspapers such as The New York Times or USA Today for political news all the time or occasionally while the same number say they turn to weekly news magazines such as Newsweek or Time.

There are also some partisan differences in where people go for political news, although not as many as one might think. Republicans are more likely than Democrats to turn to Cable television networks (76% versus 66%). Democrats, on the other hand, are more likely to turn to national newspapers (33% versus 22%) and weekly news magazines (37% versus 19%).

So What?

“This political year is one of firsts – first female candidate and first African American candidate to have a chance at the White House. Both of these have definitely increased interest in political news. While the Internet is the source of many a political story, it is not where Americans are going for their political news…at least not yet. When we get to the 2012 presidential race, the shape of the media will most likely be very, very different and the Internet may have become the top source for political news,” according to Harris.

>> Read the complete report, more tables at Harris

Political News Sources – By Generation and Party

"Thinking now of when you are looking for news on politics, whether about candidates or issues, how often do you go to each of these news sources?"

Those saying "All the time/Occasionally"

 

Total

Generation

Political Party

Echo Boomers (!8-31)

Gen X (32-43)

Baby Boomers (44-62)

Matures (63+)

Rep.

Dem.

Ind.

%

%

%

%

%

%

%

%

Local television news

70

50

69

79

83

74

74

70

Cable TV news stations like CNN, MSNBC or FOX

66

53

64

74

71

76

66

67

Local newspapers

65

49

60

74

78

68

69

67

Network television news

64

46

58

73

75

65

67

67

Websites for national newspapers

36

36

36

40

30

32

44

38

Websites for the cable news stations

35

30

38

40

32

38

38

38

National newspapers like the NY Times or USA Today

28

29

28

29

26

22

33

33

Weekly news magazines, such as Newsweek or Time

28

26

24

32

27

19

37

30

Specific publications geared towards politics

22

20

23

21

24

23

26

21

 

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