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TV Spot Begins for Medicare 2006 Drug Program
Aug. 16, 2005 - A new advertisement about the
Medicare prescription drug benefit began airing today on national
network and cable programs. The television ad is sponsored by the U.S.
Department of Health and Human Services (HHS) and builds upon efforts to
educate people with Medicare and their families before enrollment begins
Nov. 15, 2005.
“Americans’ willingness to help each other is one
of our defining and finest qualities. We are going to tap into this
spirit with our outreach activities,” HHS Secretary Mike Leavitt said.
“Almost every American knows a Medicare beneficiary -- we are asking
people to talk to beneficiaries, to help them sign up and gain the peace
of mind that Medicare will cover the prescription drugs needed to stay
healthy.”
The 30-second television ad highlights how
Americans help each other every day in a variety of ways, and encourages
a similar approach when making choices concerning prescription drug
coverage.
Visual images include two teammates helping a third
off the playing field, a woman giving directions to a lost driver, a man
helping a woman carry a stroller up a flight of stairs and a family
discussing Medicare Prescription Drug Coverage in their dining room. An
announcer notes, “Everyone who is eligible for Medicare can be covered
for the prescriptions they need to stay healthy. But all of us should
learn more about it.” The ad concludes by encouraging viewers to learn
more by calling 1-800-Medicare, or visiting
www.medicare.gov.
“This is the most important new benefit in Medicare in 40 years, as
Medicare is moving from simply paying the bills when something goes
wrong to helping you pay for the drugs you need to head off the costly
complications of diseases,” said Centers for Medicare & Medicaid
Services Administrator Mark B. McClellan, M.D., Ph.D. “You can get
information now about what the new voluntary drug coverage means for you
and for someone you care about, and you can get additional personalized
information in the fall. This personalized help is available anytime at
1-800-MEDICARE or at
www.medicare.gov, and you can also find out about places to go in
your area for face-to-face assistance.”
Added Secretary Leavitt, “We are making sure there
are many places people with Medicare can get personalized help. HHS
officials are helping to educate partners across the country so
beneficiaries can have access to experts in their own communities as
well as the resources available nationally through our toll-free number
and Web site.”
The first television ad will run through early
September on national network and cable programs. The cost of this
initial network and cable ad buy is about $1.5 million. The television
ad will be followed by advertising in print publications, on radio,
through the Internet, as well as a Spanish-language campaign.
“Help Each other” Television Ad Script
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VIDEO |
AUDIO |
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We open on a woman holding an umbrella for a woman and child
at a bus stop. |
ANNOUNCER: We look out for each other. |
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Cut to two teammates help a third up off the playing field. |
We do it without thinking. |
|
Cut to a man helping a woman carry a stroller up a flight of
stairs. |
Without reward. |
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Cut to people helping gather papers lost. |
It’s what we do. |
|
Cut to a woman giving directions to a lost driver. |
ANNCR/VO: That’s why there’s more help from Medicare coming. |
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Cut to a woman (late 70s) looking in her medicine cabinet.
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New prescription drug coverage. |
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Cut to a mother and daughter looking at the ‘Medicare & You’
handbook. |
With it, everyone who is eligible for Medicare can be
covered for the prescriptions they need to stay healthy. |
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Cut to man in his 60’s on a PC with his son. |
But all of us should learn more about it. |
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Cut to a family discussing Medicare Prescription Drug
Coverage in their dining room. |
Because choices must be made. |
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Cut to a son helping his father put his coat on.
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And we can help each other. |
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Because that’s what we do. |
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LOGO: MedicareRx Prescription Drug Coverage
LOGO: HHS
1-800-MEDICARE or
www.medicare.gov
TTY: 1-877-486-2048
Disclaimer: Paid for by US Department of Health and Human
Services |
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