|
E-mail this page to a friend!
Medicare Drug Program News
New Help for Seniors to Find Better, Wiser Drug
Deals Provided by Pharmacy Benefit Managers
Offering tools to find low-cost generic drugs, adhere
to drug regimens and increase consumer choice
|
Generic Statin Use Jumps 8% to 53%
After a generic for
anti-cholesterol drug Zocor was introduced, Express Scripts
combined financial incentives with "an advanced and aggressive
communications program" that increased the ratio of consumers
who used generic statin from 8% to 53.2% in March 2008.
|
Sept. 18, 2008 – The skyrocketing cost of health
care seems to be slowing a bit and an obvious contributor is lower cost
that senior citizens and others are finding for prescription drugs –
generic drugs, in particular. A driving force in this trend are pharmacy
benefit managers, which can increase their profits by helping consumers
find lower priced drugs. A recent Wall Street Journal report finds the
PBMs are becoming more proactive on their Websites in helping consumers
lower prices and make other healthy choices.
Pharmacy benefits managers are the administrators
responsible for processing and paying prescription drug claims for
institutions, like insurance companies, or larger institutions that own
them. They also are responsible for developing and maintaining the
formulary, contracting with pharmacies, and negotiating discounts and
rebates with drug manufacturers.
Pharmacy Benefits Managers Promote Low-Cost
Generics, Adherence to Drug Plans
(Sep 17, 2008)
Pharmacy benefits managers have begun offering
tools to help consumers find low-cost generic drugs, adhere to drug
regimens and increase consumer choice, all of which can help increase
profit margins, the Wall Street Journal reports.
According to the Journal, PBMs generally experience
greater profit margins and members typically spend less when they use
generic drugs, especially when ordered by mail. In addition, consumers
who maintain their drug regimens help increase PBMs' revenues because
they refill prescriptions more frequently.
The Journal reports that promoting generic drugs
and mail-order services has "helped benefits managers weather the soft
economy better than many other health care concerns."
The Journal reports that
Express Scripts is building an online program that allows the firm
to customize marketing messages to members based on their profiles. The
company also is attempting to convince more members to order
prescriptions by mail rather than at brick and mortar pharmacies.
According to Robert Nease, Express Scripts' chief
scientist, moving patients who take maintenance medications -- such as
those for diabetes, asthma or cholesterol -- to mail-order prescriptions
is "good for everyone," including the consumer, the PBM and plan
sponsors.
After a generic version of the anti-cholesterol
drug Zocor was introduced in mid-2006, Express Scripts combined
financial incentives with "an advanced and aggressive communications
program" that increased the ratio of consumers who used generic statin
cholesterol drugs from 8% to 53.2% in March 2008.
As a result of the campaign, plan sponsors and
members reduced their spending by more than $600 million, according to
Express Scripts.
Medco Health Solutions launched its online tool,
My Rx Choices, in 2007, which offers consumers information about
alternative drugs and costs at different pharmacies. About 4.5 million
people have visited the site this year, according to Medco.
The company also sends members mailings with
information about lower-cost drug options and provides renewal reminders
via e-mail and automated phone calls. According to Medco, patients could
save hundreds of dollars each month by switching to lower-cost generics.
Forrester Research in a report this year said My Rx Choices' use of
"personas" for individual consumers is effective and drives "the kind of
education and decision support that turns passive Rx takers into careful
Rx shoppers."
CVS Caremark in May introduced "first fill counseling," in which
pharmacists discuss new medications with patients. Helena Foulkes,
senior vice president for health services at CVS Caremark, said
one-third of consumers with new medications do not make the first refill
but the counseling program has increased the number of consumers who do
by 15%.
According to the Journal, CVS hopes that by
combining the resources of its retail pharmacy division with its PBM, it
can increase business for both divisions and provide consumers
advantages over competitors. The program also encourages adherence to
drug regimens through mailings and phone calls (Wisenberg Brin, Wall
Street Journal, 9/17).
Pharmacy Benefits Managers
>>
CVS Caremark
>>My
Rx Choices
>>
Express Scripts
>>
Walgreens Health Services
>>
Immediate Pharmaceutical Services
>>
Prescription Solutions
>>
More about Pharmacy Benefit Managers at Wikipedia
>>
Pharmacy Benefit Manager Institute
Click to More Senior News on the
Front Page
Copyright: SeniorJournal.com |