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Senior Citizen Homes & Communities

Seniors Staying in Their Homes May Consider Senior-Friendly Remodeling

Most older Americans plan to stay in present homes, says survey

October 27, 2006 – A survey of older Americans – 50 and older – found that a majority plan to live in their current homes for the next five years but plan improvements or remodeling, according to Home Depot, which has remodeling tips for making homes more senior-friendly.

 

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Read more on Senior Housing

 

Life events common to the 50-plus population -- retirement, the birth of a grandchild, caring for an elderly parent, an adult child moving home -- often are triggers for projects to improve home comfort and functionality in anticipation of spending more time at home enjoying hobbies and entertaining friends and family.

Conducted by Focalyst, the study gathered data from more than 30,000 consumers from the baby boom generation and older. The Home Depot, the world's largest home improvement retailer, sponsored the study to gain insight into the housing preferences and home improvement needs among this audience of more than 125 million Americans.

"This is a dynamic consumer group with a wide range of interests and needs, and we want to enable them to make the most of their home regardless of life stage," said Roger Adams, CMO and senior vice president of Marketing for The Home Depot.

"When our boomer and 50-plus customers plan home improvement projects, we offer the products, services and know-how they need to create an intergenerational living space that welcomes family members of all ages and abilities."

Key home improvement findings for consumers 50 and older include the following:

  ● 60 percent expect to live in their current residence during the next five years.

  ● 65 percent plan to remodel or improve their homes.

  ● 42 percent of all home improvement projects will be done by outside contractors.

  ● 77 percent believe how their home looks is an important part of who they are.

  ● 73 percent say the kitchen is the most important room for them.

Suggested Improvements

Homeowners of any age can benefit by incorporating innovative designs into their home improvement plans, creating not only a stylish environment reflective of how they live today, but also a safe and comfortable home for years to come. Following are home modification suggestions for two key areas of any home, the kitchen and bath:

  In the kitchen

  ● Under-cabinet task lighting brightens countertops, lessening eyestrain.

  ● Pull-down shelving removes effort from pantry access.

  ● Slide-out drawers eliminate the need to twist or bend to access pots and pans.

  ● Elevated dishwashers reduce stooping or bending.

  ● D-shaped cabinet and drawer handles are easier to grasp.

  ● Anti-scald devices reduce the risk of hot water burns for everyone.

  ● 36" countertop height reduces back strain and promotes easier access.

  ● Adjustable countertops offer added flexibility and convenience of access.

  ● Softer, natural flooring reduces back and foot strain for periods of standing.

  In the bath

  ● Motion-sensing faucets are ideal for those with arthritis.

  ● Sinks and vanities should be placed at a comfortable height.

  ● Lever handles on faucets and doors make it easier at any age.

  ● Smooth counter edges prevent bumps and bruises.

  ● Strategically placed grab bars in the shower reduce fall risk.

  ● 17" toilet height offers maximum ease and comfort.

  ● Bath and shower chairs add extra comfort and convenience.

Editor's Notes:

The Home Depot used the Focalyst research and these design tips to develop its exhibit at Life@50+ | AARP's National Event & Expo taking place Oct. 26-28 in Anaheim, Calif. The exhibit is a house that incorporates intergenerational design concepts, and products and services relevant to 50-plus-year-old consumers, all of which are available from The Home Depot, Home Depot Direct and/or EXPO Design Center. The event is the largest gathering of its kind for Americans over 50, and it is expected to draw more than 25,000 attendees.

About The Home Depot

The Home Depot is the world's largest home improvement specialty retailer, with 2,104 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces and Mexico.

About Focalyst

New York-based Focalyst is a joint venture of AARP Services, Inc. and Kantar, the research, insight and consultancy arm of WPP. The company is the leading source of information about baby boomers and older consumers, providing forward-looking research and strategic consulting to marketers, advertisers, researchers and brand managers across a wide range of industries. For more information, visit www.focalyst.com.

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