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Senior Citizen Homes & Communities
New Sun City Peachtree Keeps Up with Population
Formerly Known as Senior Citizens
Del Webb spokesman shares insights about boomers
and seniors
April 13, 2007 - Even as companies struggle to keep
up with today’s YouTube generation, another audience segment is evolving
quickly and creating an equally dramatic need for a strategic shift,
according to a Del Webb news release on the opening in August of their
Atlanta area development, Sun City Peachtree. Highly successful in these
developments for older Americans, it is worth noting some of the points
made in this news release.
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● As Baby Boomers move into the 55+ category,
they are also moving past the “senior citizen” terminology and the
Florida retirement stereotype.
● Last year, the first wave of Baby Boomers hit
the 60 mark. The number of people age 55 and better in the United States
will grow from 69 million to 97 million by 2020. With trillions of
dollars in spending power, this growing population is calling the shots,
and keeping corporate America on its toes.
● “Today’s active adults are aging with
attitude,” said David Vitek, Pulte Homes/Del Webb Georgia South Division
President. “They are shattering the stereotype of the quiet, rocking
chair retirement and Sun City Peachtree is leading the charge by
revolutionizing this paradigm.”
● Today’s active adults are reenergized, not
retired. Many individuals age 55 and better will continue to work or
launch new business ventures. Half of all AARP members are employed and
40 to 50 percent of residents in Del Webb communities are still working.
“Retirement isn’t seen as the end game anymore,”
Vitek said. “It’s a life transition and they want a great quality of
life over the next forty years and working, in some capacity, is a part
of that.”
● Researchers are bringing attention to the
migration of active adults from Florida to other parts of the country,
and a variety of reasons have been cited: moving closer to family,
inclement weather and cost of insurance. Sixty-percent of Baby Boomers
say they plan to stay within three hours of their current location.
“There’s a secret weapon in our business and it’s
called grandkids,” Vitek said. “Staying close to family and friends, and
maintaining links to their community are important things to them.”
● Today’s active adults are tech-savvy
and connected. From IPODS to online networking, they are using
technology to stay connected and make their lives easier.
Baby Boomers account for nearly one-third of
America’s Internet users. Sun City Peachtree will offer the latest in
technology, including structured, computer centers and Del Webb Live, an
interactive community Intranet.
● “Baby Boomers are making life after 55 a new
beginning and they want communities that move beyond accommodation to
optimization,” said Vitek. “Sun City Peachtree is ready to help this
dynamic audience maximize their ‘second childhood’ and customize the
next great chapter in their lives.”
Sun City Peachtree will offer 3,400 homes on 1,726
acres just south of downtown Atlanta. The development will be the
largest master-planned community in Atlanta and is scheduled to open in
August of 2007. For more information and to join the guest list for the
Sun City Peachtree VIP event, please visit
www.suncityVIP.com or call toll free 1-877-242-9322.
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