Emerging Source of Senior Health News

April 7, 2003 - A Website by Ivanhoe Broadcast News is emerging as a growing source of health news for senior citizens. The company provides television news to 250 network affiliates across the United States, and has been expanding information on their site – www.invanhoe.com - to add specific health topics, including Senior Health.

To go directly to their Senior Health News - Click Here

Ivanhoe.com was launched as a logical extension of Ivanhoe's television series, Medical Breakthroughs and it features daily news on the latest advances in medicine and over 4,000 archived reports for the benefit of those searching for treatments by leading specialists from around the country. Ivanhoe's medical reports are broadcast by television stations reaching 80 million households five times a week.

Each day the site is updated with additional medical news, and a search engine gives viewers the ability to keyword search thousands of health reports in Ivanhoe's archive.

"Our Web site was designed to provide people with access to the latest information on medical breakthroughs," says Ivanhoe President, Marjorie Bekaert Thomas. "We want the person who has just been diagnosed with a condition to be able to visit our Web site and find information on the newest drugs and procedures that might be available to him or her. Our new topic channels will let them find this information quickly and from a trusted resource."

Ivanhoe, founded in 1982, claims to be the country's largest news gathering organization covering medical breakthroughs, family health and issues important to women.

Every day they produce reports for three television series: Medical Breakthroughs, Prescription: Health and Smart Woman

In January 1996, they launched www.ivanhoe.com, which has earned recognition from U.S. News & World Report, the Los Angeles Times, Achoo On-Line Healthcare Services, America Online, Prodigy and CyberGuide, as well as a number of national health associations. In 2002, it was named a finalist for the third annual Online Journalism Awards by the Online News Association and the Columbia Graduate School of Journalism.