Grandparents’ Gifts Selections May Be Helped by Toy
Insider’s Top 20 Toys for Holidays
Full guide to be published in November Red Book; on
stands October 16
Sept.
25, 2008 – Buying gifts for the grandchildren is usually a challenge.
Grandparents are just not as tuned in to the popular toys as they were
raising their own children. The Toy Insider, however, has announced it
picks for the Hot 20 Toys for the 2008 holiday season, which may be of
help.
The HOT 20 serves as the opening section of the Toy
Insider, which will run in the November issue of Redbook magazine, on
newsstands October 16. The Toy Insider (www.thetoyinsider.com)
is the annual holiday toy guide publication of Adventure Publishing
Group, Inc.
The Toy Insider claims to be a comprehensive guide
featuring expert toy and gift recommendations. All of the toys and gifts
in the guide have been selected by a panel of toy trend experts, led by
industry veterans Jonathan Samet and Laurie Schacht, Group Publisher and
President of Adventure Publishing, respectively and Jackie Breyer,
Editor-in-Chief of The Toy Book, the leading trade publication in the
toy industry.
Over the past year, the Toy Insider team reviewed
and evaluated the toys that will be available this holiday season to
determine the most compelling and hottest new products to help gift
givers get an early start on their holiday shopping.
Packed with close to 90 new toy recommendations
from 57 different manufacturers, the Toy Insider is a convenient and
user-friendly guide listing gift ideas for all ages and both genders,
according to a company news release.
Each section – Hot 20, 0-2 years old, 3-5 years
old, 6-8 years old and 9+ years old – includes a description of the
developmental needs and interests for that specific age group to assist
busy parents and grandparents in finding the perfect gift.
A toy skill key, located on the Hot 20 page,
provides a list of icons that are matched to each toy, offering even
greater assistance with age-appropriate gift giving. The last page of
the 24-page guide even features a checklist of all the selected toys,
which can be used as a handy shopping list.
“Whether you are a parent, grandparent, aunt, uncle
or cousin, everyone is looking to pick out the perfect gift for the
child in their life and we are thrilled to be able to offer a variety of
top-notch recommendations,” said Samet, Co-Publisher of the Toy
Insider.
“Our guide is the perfect resource for busy parents
just like us and based on the tremendous response we received over the
last two years, we know that there is a real need for such a guide
during the hectic holiday shopping season.”
The Toy Insider is the source for the hottest toys
and gifts for the holidays. Now in its third year, the Toy Insider is
an annual guide featuring toy and gift recommendations broken down by
age categories. Jam-packed with close to 90 toy recommendations from 57
different manufacturers, each toy was carefully selected by a team of
experts all with years of experience in the toy industry. The Toy
Insider is published by Adventure Publishing, publisher of leading
industry trades The Toy Book and The Licensing Book.
About Adventure Publishing:
Adventure Publishing Group Inc. (www.adventurepublishinggroup.com)
is the leading publisher of magazines for the toy and licensing
industries since 1983. Its portfolio of magazines include: The Toy
Book, The Licensing Book and Specialty Toy & Gifts. The Toy Book
provides retailers with the latest in merchandising, trends, licensed
products and new marketplace introductions and is published monthly.
The Licensing Book focuses on character properties, brands and
trademarks with topical features, editorials, legal advice and exclusive
retailer information. Two Adventure Publishing-produced newsletters, The
Toy Report and The Licensing Report, are weekly newsletters that keep
their readers up to date on all breaking news and deals in the toy and
licensing industries and are available in email format.
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