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Grandparent News

Grandparents Appear to be Most Willing to Pay More for Safer U.S. Made Toys

Gallup finds most Americans reluctant to buy toys from China

Oct. 22, 2007 – Grandparents are much more willing to pay extra to buy toys made in the U.S. rather than in China, at least if we assume most grandparents are over age 50. A recent Gallup survey finds Americans, especially those over age 50, are thinking twice about buying toys from China after a number of such toys were recalled because of illegal levels of lead, pesticides, antibiotics and chemicals.

 

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The Gallup Panel survey asked respondents to think about eight different types of products and for each one to say whether they would be more likely to buy a Chinese-made item, or an American-made equivalent that costs up to twice as much.

The results suggest an overwhelming concern on the part of Americans about the safety of Chinese products, particularly in the food and children's toy categories. Half of Americans say they would even pay a premium to buy American-made electronics, an industry led largely by companies outside of the United States.

The largest differences are seen according to age, with Americans aged 50 and older showing much more reluctance than younger Americans about buying Chinese products.

For instance, nearly three-quarters of Americans aged 50 and older say they would pay more for American-made clothes and shoes, compared with just more than half of 18- to 49-year-olds. Similarly large gaps are evident with respect to appliances, electronics, and household goods.

Which would you be more likely to do -- pay up to twice as much to buy the product made in the United States, or opt to buy the less expensive version of the product made in China?

Percentage Willing to Pay More for American-Made Products
By Age

 

18- to 49

50 plus

Diff.

 

%

%

 

Electronics

41

64

+23

Appliances

58

79

+21

Clothes

52

72

+20

Shoes

55

74

+19

Household goods

54

70

+16

Toys

77

90

+13

Furniture

74

80

+6

Food

93

96

+3

>> Read the complete survey at Gallup: Putting a Premium on American-Made Products

 

 

 

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