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Fitness & Exercise for Senior Citizens
'Nifty After Fifty' Opens First Franchise for Older
Adult Fitness and Wellness
Features fitness, strength training, brain
stimulation and even driving
 August 4, 2006 Older Americans those over 50,
to be exact can look forward to a fitness and wellness center designed
especially for their needs. Not only can participants improve their level
of mental and physical fitness, but they can also resurrect their
driving skills at the new "Nifty after Fifty." The first franchise has
opened in Whittier, California.
"Greater wellness and lasting independence," is the
stated goal.
The 73 year-old physician and founder of Nifty
after Fifty, Sheldon S. Zinberg, M.D., says a progressive loss of
fitness, both mental and physical, is the most important factor
challenging our future independence and quality of life. This is a new
concept to improve fitness and mental acuity for the mature adult under
safe clinical supervision.
At the first visit, specially trained fitness
coaches and physical therapists will evaluate the new members overall
level of fitness and specific areas of de-conditioning. They will help
customize the members exercise program and monitor their progress at
every session, coaching them to a new and better level of vitality.
A variety of scientific advances are used such as
newly developed air pressure machines that will smoothly build the
members strength and balance; and also, innovative low impact aerobic
machines to improve endurance.
Another key service featured at Nifty after Fifty
is the state-of-the-art driving simulation program called Reviving your
Driving.
Members will be able to rekindle their driving
reflexes in a safe environment using a computer-based driving simulator
called the Virtual Driver. Virtual Drivers interactive Defensive
Driving Course is the only one approved by the National Safety Council.
It provides numerous practice sessions that include coaching in almost
every kind of traffic hazard and weather condition.
We need to practice in a safe setting to sharpen
our reaction-time, build our confidence and rebuild the confidence of
others in our driving abilities, said Dr. Zinberg.
As an added bonus, he said, most insurance programs
under federal mandate offer a 10% discount on liability insurance
for those that complete the program and who are 55 years of age or
older.
As a consequence of the normal aging process, most
of us begin to lose our ability to remember at a rate of 1% a year
starting in our mid 30s, said Dr. Zinberg, who is also the author of
Win In the Second Half a guide to better aging and fitness (Saddleback
Press, 2003).
Nifty after Fifty features the Rewinding your
Minding program that provides a selected series of computer and
non-computer based mental exercises designed to rejuvenate the ability
to remember and to enhance problem solving.
Other services offered at the center will include
physical therapy and rehabilitation and social networking {acquainting
and dating services, dance nights, makeover nights, health care
lectures, movie nights, book club nights, etc}, a med-spa for
non-surgical facial rejuvenation and body contouring and a nutritional
guidance and weight control program.
The first of the Nifty after Fifty centers for
Greater Wellness and Lasting Independence is at 16405 Whittier Blvd.
in Whittier, California. For more information call 1-800-928-0867.
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