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Features for Senior Citizens & Baby Boomers

Senior Citizens and Boomer Children Not Communicating on Critical Issues

New Website will try to connect the generations, says WellPoint

 

Major Communications Gaps

% saying they talk about the following regularly with parents or children

 
   

October 25, 2006 – A new survey joins others in the past that have highlighted a communications disconnect between senior citizens and their adult children – primarily baby boomers. Seniors and their children do not appear to be talking much about important healthcare and aging topics, although the children think they are. And, the adult children believe their parents worry a lot more about aging issues than they actually do. After highlighting these gaps, WellPoint has decided to make the solution part of its effort to promote its health insurance. They have launched a Website to fix the disconnect.

 

Related Stories

 
 

Adult Children and Parents Talking More Often

New survey finds the communications revolution drawing families closer

Feb. 23, 2006 – How often do senior citizens hear from their children? A growing number of American adults either see or talk to a parent (usually, it's mom) every day. More than four in ten (42%) make this daily contact, while in 1989 a Gallup survey said only 32 percent did so. The new report is from the Pew Research Center and looks at the nature of family ties and frequency of family contact. Read more...

Survey Finds Boomers Burdened With Family, Including Aging Parents

Dec. 14, 2005 - As the oldest of the nation’s 75 million baby boomers approach the age of 60 on January 1, a Pew Research Center survey released last week finds many are looking ahead to their own retirement while balancing a full plate of family responsibilities – either raising minor children or providing financial and other forms of support to adult children or to aging parents. Read more...

Boomer Children in the Dark about Aging Parents

Stranger might have the same chance at guessing parental wishes

By Jennie Iverson

Dec. 9, 2005 — A psychologist at Washington University in St. Louis is conducting research that shows two adult siblings may have radically different views on what their parents would want. In fact, he says that a random stranger might have the same chance at guessing parental wishes as some children would. Read more...

Thirteen Million Baby Boomers Care for Ailing Parents, 25% Live with Parents

Discrepancies about how parents and boomers remember caregiver role points to complex relationship

Oct. 19, 2005 - Thirteen million of the nation's baby boomers are caregivers of sick parents and deeply involved in every facet of their parents' care, from diagnosis to treatment, according to a 2005 survey from Campbell-Ewald Health. Interestingly, the senior citizen parents do not remember much of that help. Read more...


Read more Features for Senior Citizens or Baby Boomer News

 

WellPoint, Inc., which claims to be the nation's largest health benefits company, today launched Connecting the Generations, a long-term nationwide educational initiative to help older adults and their families discuss and plan for important health and aging issues such as health care, financial security, independent living and end-of-life planning.

The new initiative was designed to address the notable disconnect found between older adults and their families on critical aging issues as revealed in a new national survey conducted by Roper Public Affairs and Media Group and commissioned by WellPoint.

 

Topics Not Talked About

 
   
 

Although there is a big gap in communications on some important issues, there are others that just are not being discussed by seniors or their children.

 

The program encourages proactive planning on broader life issues in conjunction with the upcoming Medicare open enrollment period, when families are already engaged in assessing their health care needs and options.

The Roper/WellPoint Survey on Life, Health and Aging, which polled more than 1,000 seniors and adult children nationwide, confirmed the following key findings:

  ● Generations Perceive Aging Differently - Adult children believe their senior parents worry more about aging issues than they actually do (53 percent vs. 33 percent).

  ● Generations Aren't Talking About Important Aging Issues, Especially Health - While 60 percent of adult children say they talk regularly to their parents about health matters, only 32 percent of seniors report discussing health topics regularly with their kids.  Equally notable are the health and aging issues neither group talk about regularly - such as nursing homes and long-term care, wills or life insurance, funeral planning or the ability to drive.

  ● Seniors Say They Are Comfortable Talking About Aging Issues, But Seldom Do So - While 76 percent of seniors said they are very comfortable talking about their driving ability and/or wills and life insurance with their kids, only 17 percent and 18 percent respectively report doing so. While many seniors are comfortable receiving help with their health care needs or insurance coverage, only 16 percent have discussed this regularly with their children.

  ● Generations Are Most Disconnected on Medicare - 76 percent of adult children agree that it's important to understand health insurance coverage and Medicare issues so they can help their parents, but more than half of adult children (52 percent) don't understand Medicare.

  ● Both Generations Want to Talk About Health, But Are Waiting for the Other to Bring It Up First - While nearly four in ten seniors and their adult children (37 percent) reported that they would like to discuss health issues more often, a roughly equal number (43 percent) say they would talk about if the other brought it up first.

WellPoint says Connecting the Generations is a new long-term educational initiative designed to provide valuable education and support to help fill the "gaps" in information between older adults and other generations -- to ultimately create a community-at-large that is more informed, engaged and equipped to address important life issues.

"Living a secure and healthy retirement requires more than a good health care plan -- it requires a life plan that has been thoughtfully discussed and communicated with family," said Joan E. Herman, president and chief executive officer of Specialty, Senior and State-Sponsored Business for WellPoint.

"Connecting the Generations is an important new component of WellPoint's commitment to serving the needs of the nation's growing older adult population and their families. We are excited to launch this program and offer a new level of education and service to help close the communication gaps revealed by the Roper survey."

"The Roper survey shows that seniors and adult children are comfortable talking about health and aging, but they need to get the conversation started!" said Dr. Edward Schneider, Dean Emeritus of the Leonard Davis School of Gerontology at the University of Southern California. "Often, families discuss these critical life issues under duress usually after a life-changing event impacts their family or friends.

The time to talk and plan is now, when plans can be made proactively. Developing these action plans is imperative, enabling families to have peace of mind and a sense of control over their future."

The first phase of Connecting the Generations includes easily accessible resources to empower seniors and their families including:

  ● The Connecting the Generations Conversation Guide - a 24-page free booklet with tips and information for initiating conversations on critical health and aging issues, with practical checklists for future planning.

  ● The new Web site - www.connectingthegenerations.org - serves as an online resource for older adults and their families to access information on health and aging.  It also includes tips for initiating family conversations, an Ask the Expert column with noted gerontology expert and author Dr. Edward Schneider, information on health plan options, and downloadable checklists for future planning.

  ● The initiative will also reach families through an expanding network of on-the-ground community outreach supported through nonprofit, public agency and retail partnerships in select regions across the country.

Future phases of Connecting the Generations will provide new educational tools, training and programs for caregivers, physicians and other health care providers to help serve the health and lifestyle needs and interests of the diverse senior population. The initiative will grow and evolve to utilize and engage WellPoint's significant networks of physicians, pharmacists and other health care providers, associates, agents, brokers, corporate and community partners.

Editor's Notes:

The Connecting the Generations Conversation Guide, full results of The Roper/WellPoint Survey on Life, Health and Aging, further information on the initiative are available online at http://www.connectingthegenerations.org/ or by calling 866-406-0984.

WellPoint, Inc. Describes Itself

WellPoint says its mission is to improve the lives of the people it serves and the health of its communities. WellPoint, Inc. is the largest health benefits company in terms of commercial membership in the United States. Through its nationwide networks, the company delivers a number of leading health benefit solutions through a broad portfolio of integrated health care plans and related services, along with a wide range of specialty products such as life and disability insurance benefits, pharmacy benefit management, dental, vision, behavioral health benefit services, as well as long term care insurance and flexible spending accounts. Headquartered in Indianapolis, Indiana, WellPoint is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan and surrounding counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about WellPoint is available at http://www.wellpoint.com/.

Web site: http://www.connectingthegenerations.org/

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