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Older Americans Plan to Increase Spending This Christmas

Nov. 18, 2004 – Older Americans are planning to spend more money on gifts this year than in recent years, according to a Gallup Survey. Those aged 65 and older now plan to spend an average of $726 on gifts, up substantially from $544 last November. Spending plans among this age group are nearly as high as they were in 1999, when they were at an average of $736.

The results show a significant change in spending plans among these older Americans (those aged 65 and older) and younger Americans (those aged 18 to 29).

   > The current results show a significant decrease in the amount of money that 18- to 29-year-olds plan to spend on Christmas gifts this year. On average, younger Americans plan to spend $548 on gifts, down from $677 last November. This is the lowest amount among younger adults that Gallup has recorded since 1999.

   > Although Americans aged 30 to 49 plan to spend more money on gifts than people in any other age group, the data show no change in spending intentions for this age group this year.

   > Spending plans among those aged 50 to 64 show little change since last year, from an average of $775 last year to $743 in the latest survey.

 

Average Amount of Money Spent on Christmas Presents by Age
(Based on mean value including none)

 

 

 

 

 

Mid-November 2003

Mid-November 2004


Change

18- to 29-year-olds

$677

$548

-$129

30- to 49-year-olds

$817

$817

+/-0

50- to 64-year-olds

$775

$743

-$32

65 years and older

$544

$726

+$182

For the complete Gallup Survey on Christmas Shopping – Click Here

 

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