|
E-mail this page to a friend!
Features for Senior Citizens
Senior Citizens Tell Gallup They Favor NBCs Brian
Williams Among Anchors
Younger age groups like Charles Gibson among 3
network anchors
 May 7, 2007 Senior citizens give Brian Williams
of NBC the highest rating among the news anchors on the tree major
television networks in a recent Gallup Poll. Williams was rated
favorably by 53% of seniors, while Charles Gibson, ABC, was close with a
51% favorable, and Katie Couric, CBS was favorably viewed by only 41%.
Gibson got a higher favorable among younger age
groups that both other anchors.
|
Network News Anchors' Ratings by Age
Group |
|
|
Katie
Couric |
Charles
Gibson |
Brian
Williams |
|
|
+ |
- |
DK |
+ |
- |
DK |
+ |
- |
DK |
|
|
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
18-49 |
55 |
31 |
14 |
64 |
13 |
10 |
61 |
16 |
23 |
|
50-64 |
50 |
35 |
15 |
65 |
17 |
17 |
56 |
22 |
22 |
|
65+ |
41 |
35 |
24 |
51 |
18 |
31 |
53 |
21 |
26 |
|
NOTE: + indicates those with a very or
somewhat positive opinion of the anchor.
- indicates those with a very or somewhat
negative opinion of the anchor.
DK refers to those who have never heard or
don't know enough to rate the anchor.
Poll April 23-26, 2007 |
The Age Factor
The Gallup News Service report said, Ratings of
the three news anchors are lower among senior citizens than they are
among those under age 65, likely because higher percentages of seniors
are not familiar with the three anchors.
This is a bit surprising, given that the audience
for the three evening newscasts skews older.
Among younger Americans, Couric's ratings are
lower than those of her counterparts at ABC News and NBC News. But, the
difference in ratings among the three is not that disparate. Among
adults 18 to 49, there is only a six-point gap between Couric and
Williams and a nine-point gap between Couric and Gibson. Among those 50
to 64, there is a 15-point gap between Couric and Gibson, but only a
6-point gap between Couric and Williams.
The poll also looked at the views of the anchors by
political party, political philosophy, gender and other demographics.
Read the complete report at Gallup
Click Here.
Click to More Senior News on the
Front Page
Copyright: SeniorJournal.com |
