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Middle Age Females Play More Games Online Than Teen
Males, Who Barely Beat Out Even Older Women
June 25, 2004 - Women between the ages of 35 and 49
are more likely to visit online gaming Websites than even teenage boys,
who barely beat out older women between the ages of 55 and 65, according
to a Nelson//Net Surveys report.
Fifteen percent of online gamers were women between
the ages of 35 to 49, while the older female group was 6 percent of the
audience. Teenage boys (12 to 17) were 9 percent.
"Contrary to popular belief, the online games
category is not dominated by males or by teens," said Kaizad Gotla,
Internet analyst, Nielsen//NetRatings. "Rather, the popularity of online
games appeals to a broad demographic online, especially among
middle-aged women."
Gender Demographic of Online Game Sites
Visitors, May 2004 (U.S., Home and Work)
Gender of unique audience in %
|
Ages |
Male |
Female |
|
2 - 11 |
3.7 |
3.5% |
|
12 - 17 |
9.0 |
5.7 |
|
18 - 24 |
4.6 |
3.5 |
|
25 - 34 |
8.8 |
7.8 |
|
35 - 49 |
14.4 |
15.2 |
|
55 - 64 |
4.1 |
6.0 |
|
65+
|
2.4 |
2.7 |
Overall, the gender make-up of the online game
audience is nearly equal. Of the 46 million online game users in May, 51
percent were male while 49 percent were female. Kids made up seven
percent of the audience, while teens made up 15 percent of online
gamers.
Age Demographic of Online Game Sites Visitors,
May 2004 (U.S., Home and Work)
|
|
Unique
Audience |
|
Gender
|
|
|
Male |
50.8 |
|
Female |
49.2 |
|
Age |
|
|
2 - 11 |
7.2 |
|
12 - 17 |
14.7 |
|
18 - 24 |
8.1 |
|
25 - 34
|
16.6 |
|
35 - 49 |
29.6 |
|
55 - 64 |
10.1 |
|
65+ |
5.1 |
Nielsen//NetRatings, reports that last month more
time was spent on online games than sport sites and news sites. More
than 46 million, or nearly one in three online Americans, visited online
game sites during May,2004.
"The diversity of online game offerings showcases
the popularity of games in the U.S.," said Gotla. "Ranging from sites
that offer original games to content sites that offer the latest
information on popular console and PC games, the gaming industry's
presence online is indisputable."
Most Popular Online Game Sites, May 2004 (U.S.,
Home and Work)
|
Brand or
Channel |
Time Per
Person (hh:mm:ss) |
|
1. Slingo |
4:08:38 |
|
2. EA Online |
2:29:40 |
|
3. MSN Games |
2:04:26 |
|
4. AOL Games
|
1:51:51 |
|
5.
jigzone.com |
1:34:50 |
Source: Nielsen//NetRatings, May 2004
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