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Entertainment for Senior Citizens

Senior Citizens Showing Little Interest in Oscars, Even with Senior Contenders

Oldest nominee, Clint Eastwood, could win for director and best film

Feb. 22, 2007 – Senior citizens are not very interested in watching the Academy Awards this year; only 32 percent say they plan to watch, according to a Harris Poll. The reason, according to 39 percent of these seniors, is they don't watch many movies, which conflicts with other surveys that show seniors are big movie fans, they just like to watch at home. There are, however, some of our own senior citizens nominated for the prestigious Oscars.

 

Senior citizen Oscar nominees

 
 

Best Actor - Peter O'Toole (Venus) born Aug. 2,1932.

Best Actress - Judi Dench (Notes on a Scandal) born Dec. 9, 1934.

Best Actress - Older boomer Helen Mirren (The Queen) born July 26, 1945.

Best Supporting Actor - Alan Arkin (Little Miss Sunshine) born March 26, 1934.

Best Director - Clint Eastwood (Letters from Iwo Jima) born May 31, 1930

Best Director - Martin Scorsese (The Departed) born Nov. 17, 1942.

Best Director - Stephen Frears (The Queen) born June 20, 1941

More about each nominee can be found at - http://en.wikipedia.org/

 

Harris says that in the race for Best Picture Oscar, there is no clear "runaway" hit according to the American public. One in five U.S. adults (19%) say "Letters from Iwo Jima" should win the Oscar for Best Picture, while 13 percent each say the Oscar should go to "The Departed" and "Little Miss Sunshine."

Eight percent of adults say "The Queen" should win Best Picture and four percent say the award should go to "Babel."

The largest groups, however, are the 20 percent who say none of the nominated movies should win, and the 21 percent who are not sure. Though the nominated movies may have critical acclaim, it appears that mass popular appeal has eluded them.

A survey by Blockbuster, the video rental store, found "The Departed" edging out "Little Miss Sunshine" for best picture. (See the Blockbuster survey below the report on the Harris Poll.)

In the Harris Poll, over one-quarter (27%) of those in the West say "Letters from Iwo Jima" should win, while the rest of the country is much more evenly divided.

A different front-runner emerges among those who say they are planning to watch the Oscars this year also. One in five Oscar watchers say "The Departed" should win, while 17 percent say it should be "Little Miss Sunshine," and 16 percent say the award should go to "Letters from Iwo Jima."

 

Related Story

 
 

More Seniors Go to the Movies as Attendance Drops Sharply for Others

Senior citizens, however, led trend in preferring movies at home

May 16, 2006 – Senior citizens – 65 and older – were trendsetters for preferring to watch movies at home. In a 1995 survey, 73% of seniors said they preferred to watch movies at home, while the survey found only 69% of all adults preferred home movies. Now, seniors and all adults surveyed by Pew Research Center are up to a 75% preference for home movies. Interestingly, however, more seniors are going out monthly to the movies in 2006 (13%) than they did in 1995 (10%), while the trend is reversed for all ages – just 26% in '06 versus 31% in '95. Read more...

 

Best Actor

In the race for Best Actor, the lone senior citizen nominated, Peter O'Toole, does not do very well with the publc. There is a clear favorite, with 38 percent saying Will Smith should win for "The Pursuit of Happyness." Thirteen percent each say the Oscar should go to Forest Whitaker for "The Last King of Scotland" and Leonardo DiCaprio for "Blood Diamond."

Veteran actor O'Toole is next as seven percent say he should win for his role in "Venus," while one percent believes Ryan Gosling should win for his role in "Half Nelson." Over two in five (44%) Oscar watchers also say Will Smith should win the Oscar, followed by Leonardo DiCaprio (20%).

Best Actress

Again, the senior citizen nominee, Judi Dench, does not get much public support. A near senior, Helen Mirrin, 61, appears to be a contender.

One-quarter (26%) say the Oscar should go to Meryl Streep for "The Devil Wears Prada," while 18 percent say it should go to Mirren for "The Queen."

Further down the list, nine percent each say the award should go to Kate Winslet for "Little Children" and Penelope Cruz for "Volver" and five percent say Dench should take home the Oscar for "Notes on a Scandal."

Of those who say they will watch the Oscars this year, 31 percent say the Best Actress award should go to Meryl Streep and 29 percent believe it should go to Helen Mirren.

Oscar Host

The choice of host tends to get almost as much scrutiny as the awards themselves. With Ellen DeGeneres hosting this year, about two-thirds (67%) of adults say it makes no difference in their decision to watch the Oscars, while 17 percent say it will make them more likely to watch and 15 percent say it will make them less likely to watch. One-quarter (24%) of women, however, say the choice will make them more likely to watch as do one-third of those who say they are going to watch the Oscars.

Watching the Oscars

"Are you planning on watching the Oscars this year?"

 
 
Echo
Boomers
Gen X
Baby
Boomers
Matures
 
Total
(18-30)
(31-42)
(43-61)
(62+)
 
%
%
%
%
%
Yes
43
48
48
43
32
No
54
51
48
53
64
Not Sure
3
1
3
3
4
Decline Answer
*
-
-
*
-

More than two in five (43%) U.S. adults say they are planning to watch the Oscars this year, while just over half (54%) say they are not planning on watching. Perhaps not surprisingly, Oscar viewers are more likely to be female than male, with over half of women (52%) expecting to watch, while almost two- thirds of men (64%) expect not to watch.

 

Related Stories

 
 

Julie Christie Stars in New Film about a Couple's Struggle with Alzheimer's Disease

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Feb. 14, 2007 - Julie Christie stars as Fiona in "Away from Her," a movie planned for release on May 4 that will touch the hearts of many senior citizens. It is described as "a beautifully moving love story" that deals with memory and its circuitous, enigmatic paths over the course of a long marriage. Read more...


Read more on Entertainment for Seniors

 

Why do people watch the Oscars? More than half (54%) of those who planning to watch the Oscars say it is because they enjoy movies and like to see the recognition, while 46 percent say they watch to see the actors and the actresses.

One-third (32%) say they always watch them, three in 10 tune in for the fashions and 29 percent say they just love award shows. On the flip side, 38 percent of those who are not planning to watch say it is because they don't enjoy watching award shows, while just under one-quarter (23%) don't watch the Oscars because they don't watch many movies.

One in five (18%) say they don't watch because the show is just too long, 16 percent say it is because they always forget they are on and 11 percent don't watch the Oscars because they don't know any of the actors and actresses.

  Other results from The Harris Poll(R) are:

  ● Education plays a role in the choice for Best Actor and Best Actress winners. Over one-quarter (26%) of those with a post graduate education think Forest Whitaker should win Best Actor and the same number think Helen Mirren should win Best Actress;

  ● There is a generational difference in who will watch the Oscars. Just under half of Echo Boomers (those ages 18 to 30) and Generation X (those ages 31 to 42) (48% each) are planning on watching, while 43 percent of Baby Boomers (those ages 43 to 61) and just one-third (32%) of Matures (those ages 62 and older) will watch;

  ● Seven in 10 (71%) of those in the West who are planning to watch the Oscars say this is because they enjoy the movies and like to see them get recognition;

  ● One-third (32%) of Echo Boomers don't watch the Oscars because they always forget they are on, while two in five Matures (39%) don't watch  because they don't watch many movies.

TABLE 1 - BEST PICTURE OSCAR

"Which movie should win the Oscar for Best Picture?"

 
 
Region
Oscar Viewers
  
Total
East
Midwest
South
West
Oscar

Watchers
Non-Oscar

Watchers
 
 
 
 
 
 
 
 
 
%
%
%
%
%
%
%
Letters from Iwo Jima
19
16
18
17
27
16
22
The Departed
13
16
11
15
9
20
7
Little Miss Sunshine
13
13
14
16
6
17
10
The Queen
8
9
7
9
9
11
7
Babel
4
3
5
3
7
9
1
None of these
20
18
27
16
21
13
25
Not Sure
21
24
17
22
21
14
26
Decline to answer
1
1
1
1
1
*
2
 

  Note: Percentages may not add up to 100% due to rounding.

  *Less than 0.5%.

TABLE 2 - BEST ACTOR OSCAR

"Who should win the Oscar for Best Actor?"

By Education and Oscar Viewership

 
Total
HS or

less
Some

college
College

grad
Post

grad
Oscar

Watcher
Non-Oscar

Watcher
 
%
%
%
%
%
%
%
Will Smith for "The Pursuit of Happyness"
38
46
36
24
22
44
33
Forrest Whitaker for "The Last King of Scotland"
13
9
11
23
26
18
10
Leonardo DiCaprio for "Blood Diamond"
13
14
15
9
10
20
8
Peter O'Toole for "Venus"
7
6
7
8
10
6
8
Ryan Gosling for "Half Nelson"
1
*
2
1
1
2
*
None of these
13
12
11
18
12
5
19
Not sure
15
13
17
15
19
6
21
Decline to answer
 
1
1
1
-
*
1
 
  Note: Percentages may not add up to 100% due to rounding.
  *Less than 0.5%; -No response

TABLE 3 - BEST ACTRESS OSCAR

"Who should win the Oscar for Best Actress?"

By Education and Oscar Viewership

 
Total
HS or

less
Some

college
College

grad
Post

grad
Oscar

Watcher
Non-Oscar

Watcher
 
%
%
%
%
%
%
%
Meryl Streep
"The Devil Wears Prada"
26
25
28
30
16
31
21
Helen Mirren
"The Queen"
18
14
21
22
26
29
10
Kate Winslet
"Little Children"
9
11
7
6
9
9
10
Penelope Cruz
"Volver"
9
11
8
5
6
10
8
Judi Dench
"Notes on a Scandal"
5
3
6
5
9
5
4
None of these
15
16
11
18
14
6
22
Not sure
17
18
17
14
20
10
23
Decline to
answer
1
1
1
1
-
*
1
 
  Note: Percentages may not add up to 100% due to rounding.
  *Less than 0.5%; -No response

TABLE 4 - ELLEN DEGENERES AS HOST

"This year Ellen DeGeneres has been chosen to host the Oscars. Does this selection for a host make you more likely to watch the Oscars this year, less

    likely to watch the Oscars or will it make no difference to you?"

 
Total
Male
Female
Oscar Viewers
Non-Oscar Viewers
 
%
%
%
%
%
More likely
17
10
24
33
5
Less likely
15
17
14
9
20
No difference
67
73
61
58
73
Not sure
1
*
1
-
1
Decline to answer
*
*
*
-
*
 

  Note: Percentages may not add up to 100% due to rounding.

  *Less than 0.5%; -No response

TABLE 5 - OSCAR VIEWERSHIP

"Are you planning on watching the Oscars this year?"

 
 
Gender
Generation
 
 
 
Echo Boomers
Gen X
Baby Boomers
Matures
 
Total
Male
Female
(18-30)
(31-42)
(43-61)
(62+)
 
%
%
%
%
%
%
%
Yes
43
35
52
48
48
43
32
No
54
64
44
51
48
53
64
Not Sure
3
2
4
1
3
3
4
Decline to Answer
*
-
*
-
-
*
-
 

  Note: Percentages may not add up to 100% due to rounding.

  * Less than 0.5%; -No response

TABLE 6 - WHY WATCH THE OSCARS?

"Why do you watch the Oscars?"

Base: Planning on watching the Oscars

By Region

 
Total
East
Midwest
South
West
 
%
%
%
%
%
Enjoy the movies and like to see the recognition
54
46
49
54
71
..To see the actors and actresses
46
46
34
53
47
Always watch them
32
40
29
30
29
To see the fashions
30
37
19
35
23
Just love award shows
29
26
25
32
31
Other
8
5
6
13
3
Not sure
*
*
*
-
-
 

  Note: Multiple-response question

  Note: Percentages may not add up to exactly 100% due to rounding.

  *Less than 0.5%; -No response

TABLE 7 - WHY NOT WATCH THE OSCARS?

"Why are you not planning on watching the Oscars?"

Base: Not planning on watching the Oscars

By Generation

 
 
Echo Boomers
Gen X
Baby Boomers
Matures
 
Total
(18-30)
(31-42)
(43-61)
(62+)
 
%
%
%
%
%
Don't enjoy watching award shows
38
39
42
42
30
Don't watch many movies
23
24
9
18
39
The show is always too long
18
19
11
18
21
Always forget they are on
16
32
17
10
8
Not sure who any of the actors are
11
11
8
8
20
Other
27
17
38
31
24
Not sure
*
-
-
1
-

  Note: Multiple-response question

  Note: Percentages may not add up to 100% due to rounding.

  *Less than 0.5%; -No response

These are some of the results of a nationwide Harris Poll of 1,013 U.S. adults surveyed by telephone by Harris Interactive between February 6 and 12, 2007.

Methodology

The Harris Poll was conducted by telephone within the United States between February 6 and 12, 2007 among a nationwide cross section of 1,013 adults (aged 18 and over). Figures for age, sex, race, education, number of adults, number of voice/telephone lines in the household, region and size of place were weighted where necessary to align them with their actual proportions in the population.

About Harris Interactive

Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The Harris Poll is one of the longest running, independent opinion polls and for pioneering online market research methods. More information about Harris Interactive may be obtained at www.harrisinteractive.com.

To become a member of the Harris Poll Online and be invited to participate in online surveys, register at http://go.hpolsurveys.com/HarrisPoll.

Blockbuster Survey Reveals Popular Votes for 2007 Academy Awards

Meryl Streep & Will Smith Are Among Top Picks

The Academy may have the final say, but Blockbuster Inc. has conducted a survey on who should win this year's OSCARS(R) with a group of highly qualified experts -- movie lovers.

"Who better to make a call on this year's most inspired films and performances than the people who fill the theaters, rent the movies and are the ultimate audience for the movie industry," said Joyce Woodward, senior vice-president, rental film with Blockbuster Inc.

The votes are in on the Blockbuster ACADEMY AWARDS survey, and according to film fans, the OSCAR(R) goes to…

For best picture: "The Departed," with close to a quarter of movie fans (24%) choosing the Martin Scorcese mafia tale as their top pick in this category. However, "Little Miss Sunshine" comes in at a close second (22%).

For best actress: Meryl Streep in "The Devil Wears Prada," winning America's hearts while stomping on those of her employees as a ruthless fashion magazine editor.

Will Smith in "The Pursuit of Happyness," who inspired close to half (43%) of movie fans to select him with his performance as a struggling single dad.

And sweeping the supporting categories: the stars of "Dreamgirls." Survey respondents chose Jennifer Hudson and Eddie Murphy as their favorites in the supporting actress and actor categories.

 Popular Picks for Best Picture

 

"The Departed”

24%

"Little Miss Sunshine”

22%

"Babel”

14%

"Letters from Iwo Jima”

13%

"The Queen”

12%

 

 

Popular Picks for Best Actress in a Leading Role

 

Meryl Streep in "The Devil Wears Prada”

36%

Helen Mirren in "The Queen”

21%

Kate Winslet in "Little Children”

13%

Penelope Cruz in "Volver”

11%

Judi Dench in "Notes on a Scandal”

6%

 

 

Popular Picks for Best Actor in a Leading Role

 

Will Smith in "The Pursuit of Happyness"43%

 

Forest Whitaker in "The Last King of Scotland”

21%

Leonardo DiCaprio in "Blood Diamond"17%

 

Peter O'Toole in "Venus"4%

 

Ryan Gosling in "Half Nelson”

2%

 

 

Popular Picks for Best Actress in a Supporting Role

 

Jennifer Hudson in "Dreamgirls”

43%

Abigail Breslin in "Little Miss Sunshine”

20%

Cate Blanchett in "Notes on a Scandal”

11%

Adriana Barraza in "Babel”

8%

Rinko Kikucki in "Babel"3%

 

 

 

Popular Picks for Best Actor in a Supporting Role

 

Eddie Murphy in "Dreamgirls"32%

 

Alan Arkin in "Little Miss Sunshine"20%

 

Mark Wahlberg in "The Departed”

19%

Djimon Hounsou in "Blood Diamond”

15%

Jackie Earle Haley in "Little Children”

1%

 

Those who haven't had a chance to see OSCAR nominated films and performances can find those which have already been released on DVD at any BLOCKBUSTER(R) store or at blockbuster.com. In addition, BLOCKBUSTER Total Access(TM) members can reserve nominated films for future online rental at blockbuster.com.

All results are from a survey of movie watchers by Blockbuster Inc. completed in February 2007.

About Blockbuster

Blockbuster Inc. (NYSE:BBI) (NYSE:BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/.

>> Print your own ballot - http://www.oscar.com/nominees/?pn=ballot

>> For much more about the Oscar - http://www.oscar.com/

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