New Catalog Attempts to Present Products Older
Americans Need and Want
Active and Able is shooting for those 55+ and
is online or in print
Ez Lamp Switch
Three big spokes on
the EZ Lamp Switch creates more leverage for turning lamp switches on
and off.
Sample of
products in Active & Able
Nov. 21, 2008 There is another new catalog out
with merchandise targeting older people. This one, Active and Able,
features hundreds of products geared to the 55+ market. It is online or
available as a print product offered for free.
The news release says, The conveniently sized
publication is distributed nationwide, free of charge, and is loaded
with products designed to make daily living easier for mature adults.
From talking watches and other low vision aids to
computer accessories, memory boosting games, and uniquely designed
household gadgets, Active and Able is helping baby boomers (and
beyond) live the healthiest and most active of lives.
Im thrilled to be leading the Active and Able
team, says Stephanie Victor, the magazines publisher, who along with
her brother Eric Weinstein, oversees the production of the quarterly
64-page catalog.
This is a wonderful opportunity for us and were
excited to bring Active and Able to the public, she says. In
addition to constantly searching for new products, were also
considering expanding the catalog to include editorial features written
by our staff members, as well as articles that have been submitted by
those who have benefited from our products.
The siblings have also recently launched the
Active and Able website (www.activeandable.com).
The publishers say that not only does the website
offer hundreds more products, but it also includes numerous articles of
interest to this ever-growing demographic including such topics as
nutrition and fitness, fighting hearing loss, making the most of the
golden years, blogging tips for seniors, and more.
Women's Talking
Watches
Our Active and Able
talking watch for Women is admittedly small-only 1.25 inches in
diameter-but still contains all the features you expect to find in a
fine talking watch
● One-button to
hear the time in a crisp, clear female voice
● Time is read
with "a.m." and "p.m." designation
● Optional
audible hourly chime and alarm that will either beep, crow or cuckoo
Ive always had a close relationship with my
grandparents, explains Victor, who is the married mother of two young
children.
I have such fond memories of the times we spent
together when I was a little girl, she recalls. The love and
admiration I have for them makes my role with Active and Able that much
more meaningful. The products we offer are truly helping people live
active, healthy and more independent lives.
The Active and Able catalog is available free of
charge and copies can be ordered by going online at
www.activeandable.com or by calling the company toll free at
877-229-9993.
Keep up with the latest news for senior citizens, baby
boomers
Ez Lamp Switch
Our Active and Able
talking watch for Women is admittedly small-only 1.25 inches in
diameter-but still contains all the features you expect to find in a
fine talking watch