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Senior Citizen Shopping, Discounts
MagicKitchen Carving Out Niche Online Providing
Quality Meals for Seniors
CEO says idea prompted by experience with his elderly
parents
 June
26, 2007- Today’s seniors have more options for receiving quality
nutritious meals at home than in the past. Just ask Greg Miller, CEO of
My Magic Kitchen Inc., a home-meal replacement business based in Los
Altos, California. Miller says his company has been providing quality,
tasty and nutritious frozen meals to seniors and busy families across
the country for close to two years. And, the company currently offers
senior citizen discounts, too.
The goal of MagicKitchen.com is to help seniors
save time by preparing healthy meal alternatives for them, prompted by
Miller’s experiences with his elderly parents and later his father who
lived alone.
“The desire to cook quality meals each day is not
there any more but obviously the need to provide the body with daily
nutrients and vitamins is still very strong. Just because the desire to
prepare quality food has lapsed, that doesn’t mean the taste buds have
gone south,” said Miller.
“In the case of my father, who was my inspiration
to start this company, he gradually started to lose weight because he
didn't have the ability or interest in cooking his meals each day.
“With an option like MagicKitchen.com, he may have
been able to stay in his own home longer than he was able to during his
life. MagicKitchen.com wants to help seniors eat more tasty flavorful
meals on a regular basis and at reasonable prices."
Founded in December 2005, MagicKitchen.com provides
delicious, wholesome, and cost effective meals without shopping, cooking
or cleanup, according to a company brochure.
After the meals are prepared, they are
vacuum-sealed and flash frozen which is a quick-freezing technique that
locks in flavor, nutrition and freshness. Meals are stored frozen until
ordered and then packed in a Styrofoam cooler with dry ice and shipped
to the customer’s home. To prepare the meal, all the customer has to do
is thaw and reheat it.
Since MagicKitchen.com meals come frozen they can
be stored easily in a freezer at home until required. MagicKitchen.com
tries to create dishes which can be reheated in either an oven or a
microwave for the person who has limited capability to cook in their own
home.
Even the product packaging is designed to save
cleanup time! Meals are packed in oven-heatable paper trays that can
withstand oven temperatures up to 400 F for 30 minutes. After the meal
is completed, the paper trays can be thrown away, so there is no need to
wash pots or pans.
Putting the various elements of the
MagicKitchen.com products together into a complete package is what
initially attracts customers and keeps them coming back for more.
MagicKitchen.com tries to make each of their products special and
healthy given that specific type of dish.
"Our chefs specialize in specific areas to ensure
that our products are the best they can be," said Miller.
Lastly, keeping the menu seasonal with a variety of
products is also a key to customer loyalty the company says. The menu is
adjusted to reflect the season and the availability of local seasonal
ingredients. We keep a consistent menu of favorites as well.
Some customer favorites include Egg Plant
Parmigiana, naturally low sodium sliced Turkey Breast with Horseradish
Mashed Potatoes (Listed as “Magic Mashed Potatoes” on the menu!) and
Apple and Sage Stuffing, Shrimp on a bed of Fettuccini Alfredo, Deep
Dish Chicken Pot Pie, Stuffed Chicken Ana Luisa with Fresh Cut Corn
Medley, Macaroni and Cheese, Chocolate Ganache Cake and the
MagicKitchen.com special dessert “Panna Cotta”!!
Due to customer requests, they have also recently
added an entire section on the menu for Healthy Choices meals.
Sixty-five percent of our customers are seniors,"
Miller acknowledges. Since many seniors don't have access to the
Internet, the company made it a priority to also accept phone, mail-in
and fax orders as well as distribute a mail-out catalog.
For more information:
>>
Read a review about Magic Kitchen
>>
About MagicKitchen Senior Citizen Discounts, click
>> the Magic Kitchen Website (www.MagicKitchen.com)
>> For a menu and catalog by phone, call (877)
516-2442
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