|
E-mail this page to a friend!
News for Baby Boomers
 Retirement Market Booming, Boomers to Keep It Hot
for Decades
Almost 18% of American adults are now retired,
Florida still top market
March 10, 2008
The status and demographics of retirees are changing so fast that
marketers almost need a monthly snap shot. In the U.S., 17.9% of adults
are now retired, according a recent report by The Media Audit. But, that
number has increased by 6% in just the last five years. It will climb
even faster as the Baby Boomers exit the workforce.
| |
Related Stories |
|
| |
Retiring Baby Boomers Much More Traditional Than
Many Have Assumed
National survey looks at boomers turning 62 by 65
will be retired, taking Social Security
Feb. 12, 2008
First Baby Boomer Files for Social Security Benefits
to Start the Silver Tsunami
New Jersey woman was born a second after midnight on
Jan. 1, 1946
Oct. 15, 2007
Read more
Baby Boomer News
From
Retirement Section
Survey Finds Nations Unhappy with Retirement
Systems; U.S. Pessimistic about Health Care
International poll finds people everywhere unhappy
with way things going
Feb. 13, 2008
Traditional Retirement at Age 65 Has Been Retired
According to New Poll
Those not yet retired either didn't know when they
will retire or do not plan to retire at all
Nov. 14, 2007
Like Mother, Like Daughter? Not When It Comes To
Retirement
New Metlife Mature Market study says they dont see
eye-to-eye
May 23, 2007
Almost Four of Ten Senior Citizens Plan on Working
Until They Die
Brankrate retirement poll finds savings rate
low, expectations high
April 23, 2007
Active Recreation Tops Lifestyle Desires for Older
Baby Boomers, Senior Citizens
Del Webb survey finds adventure activities emerging
for active adults
April 13, 2007
|
|
The Media Audit
says these adults, who are nearing retirement, are now one of the fastest
growing demographics in the country and this horde of Boomers will keep
the retirement boom going for the next few decades.
Consumption habits
of aging Americans are likely very different from those of
their predecessors because they are living longer, achieving
higher levels of education, are wealthier, and redefining what it means
to be retired.
● 83% of the
retired adults in the U.S now own their own home
● Thirty percent
of retired adults have cash, stocks and CD's valued at more than
$100,000, the highest figure ever reported
● 13.1% of new
automobile purchasers are retired, compared to 11.1% five years ago.
● 8.3% of adults
who have a car loan are retired, compared to 6.4% five years ago, an
increase of nearly 30%
● 16% of adults
who frequently stay in hotels are retired, compared to 14.7% five years
ago, a jump of almost 10%
● Among frequent
beer consumers, 13% are retired, compared to 11.3% five years ago
● Adults who are
retired are 6% more likely than the average U.S. adult to frequently
dine out at a full service restaurant and retirees now make up
nearly 20% of all adults who frequently dine out.
● 14.3% adults
who plan to take an ocean cruise in the next year are retired.
Nearly one in five
adults who plan to have lasik eye surgery are retired, and are 5% more
likely than the average adult to be planning a lasik eye surgery
procedure.
The report further
reveals that adults who are retired today compared to the average U.S.
adult:
● Spend nearly
30% more time watching broadcast TV,
● 14% more time
watching cable TV
● 25% more time
reading a daily newspaper
Retired adults
today spend only 89 minutes per day online, a figure that is 26% less
than the average U.S. adult who spends 123 minutes per day online.
The next generation
of retirees, though, is expected to be more computer and
internet friendly, since Baby Boomers between the ages of 45 and 64
spend a considerably higher amount of time online - 123 minutes per day.
The most
affluent retirees can be found in larger markets such as Washington,
D.C., where the average retired adult earns $64,000 in household income.
San
Jose, California, Fort Myers- Naples, Florida, San Francisco, California
and Long Island, New York, follow behind with household incomes of more
than $50,000.
And, currently the
top ranking retiree markets are:
● Ocala, Florida
with the highest percentage of retired adults (36%)
● Fort
Myers- Naples, Florida (34%)
● Daytona Beach,
Florida (33%)
● West Palm
Beach, Florida (31%)
●
Melbourne-Titusville-Cocoa, Florida (29%)
For
more information from the MediaAudit, please visit them here.
Source: Research Brief, Center for Media Research
click to original report
Click to More Senior News on the
Front Page
Copyright: SeniorJournal.com |
