Crest
Introduces
New
Toothpaste
and
Brush
It
Claims
are
Revolutionary
August
2000
-
A
major
concern
for
many
citizens
is
care
for
their
teeth
and
Crest
claims
to
have
a
new
toothpaste
and
brush
with
technological
innovations
designed
to
help
keep
teeth
and
gums
clean
and
healthy.
With
breakthrough
"micro-cleansing
crystals,"
Crest
MultiCare
Advanced
Cleaning
toothpaste
cleans
significantly
better
and
provides
longer-lasting
protection
from
stains
and
tartar
buildup
than
any
other
Crest
toothpaste.
Crest,
which
patented
the
use
of
this
ingredient,
is
the
only
brand
to
offer
this
technology.
With
its
innovative
dual-bristle
design,
the
new
Crest
Advanced
Care
toothbrush
helps
consumers
maintain
healthy
gums.
Unique
"Massaging
Tips"
-
soft,
rubber-like
bristles
-
surround
multi-level
nylon
cleaning
bristles
allowing
consumers
to
massage
their
gums
every
time
they
brush.
"Our
scientists
worked
for
nearly
five
years
to
perfect
these
technologies,"
said
William
Landrigan,
Manager,
Global
Professional
Scientific
Relations
in
Oral
Care
for
Procter
&
Gamble,
the
maker
of
Crest.
"Now
consumers
can
benefit
from
these
innovative
products
from
Crest
designed
to
give
them
an
excellent
clean
to
help
maintain
overall
good
oral
health."
Polypyrophosphate
&
Crest
MultiCare
Advanced
Cleaning
Toothpaste
Polypyrophosphate
-
in
the
form
of
micro-cleansing
crystals
-
is
the
most
advanced
tartar-fighting
ingredient
found
in
Crest
toothpaste
today.
It
effectively
removes
stains
and
helps
prevent
tartar
buildup
on
the
tooth's
surface
and
in
hard-to-reach
places,
and
also
adheres
to
teeth
to
help
protect
against
future
stains
and
tartar
buildup.
"Our
top
researchers
and
scientists
worked
hard
to
meet
the
challenge
of
formulating
a
toothpaste
that
provides
both
outstanding
cleaning
on
contact
and
protection
against
stains
and
tartar
buildup,"
said
Michael
Britt,
Section
Head,
Oral
Care
Product
Development
at
Procter
&
Gamble.
"And,
what's
especially
unique
about
this
ingredient
is
that
many
consumers
can
actually
feel
the
micro-cleansing
crystals
work
as
they
brush,
and
their
mouths
feel
clean
and
fresh
long
after
they've
brushed.
In
fact,
many
consumers
who
have
used
new
Crest
MultiCare
Advanced
Cleaning
toothpaste
told
us
they
never
believed
their
teeth
could
feel
so
clean."
Massaging
Tips
&
Crest
Advanced
Care
Toothbrush
The
uniquely
designed
"Massaging
Tips"
on
the
new
Crest
Advanced
Care
toothbrush
can
help
maintain
healthy
gums
by
improving
the
circulation
in
your
gums
as
you
brush.
Crest
Advanced
Care
is
the
only
brush
on
the
market
to
combine
these
unique
soft,
rubber-like
"Massaging
Tips"
with
nylon
bristles
to
both
clean
your
teeth
and
help
your
gums
every
time
you
brush.
"Maintaining
healthy
gums
is
a
real
challenge
for
many
consumers,"
said
Dan
Volpenhein,
Senior
Scientist
of
Oral
Care
Product
Development
for
Procter
&
Gamble.
"The
Crest
Advanced
Care
toothbrush
provides
the
dual
benefit
of
increasing
circulation
in
the
gums
with
unique
massaging
tips
while
helping
to
thoroughly
remove
daily
plaque
build-up
from
teeth
and
sweep
away
plaque
along
the
gumline."
Availability
Both
Crest
Advanced
Care
products
are
available
in
supermarkets,
drug
stores,
mass
merchandise
and
retail
outlets
nationwide.
Crest
MultiCare
Advanced
Cleaning
toothpaste
comes
in
a
3.5
oz
pump
and
a
5.2
oz
refill
pump
and
in
4.8
oz
and
6.0
oz
stand-up
tubes.
The
Advanced
Care
toothbrush
is
available
in
a
variety
of
combinations:
full
head/soft
bristles,
full
head/medium
bristles,
and
compact
head/soft
bristles.
The
brush
also
comes
in
five
colors:
red,
purple,
green,
orange
and
yellow.
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