Feature

LOS ANGELES, April 24, 2000 - The parents of Cindy Crawford, Magic Johnson, Al Pacino, Patrick Swayze, Tony Robbins and Quentin Tarantino are headlining a new website www.silverfoxes.com to help Americans fifty and above maintain wellness, fitness and vitality well into advanced age.

Silverfoxes.com brings a blend of celebrity, education and products to stimulate positive trends affecting health and well being for the most rapidly growing segment of the U.S. population. Seniors also comprise the largest expanding market of internet users. Representing a broad range of ages and talents, the Silver Foxes mission is to give older Americans the tools to put into practice that "getting older is getting better."

Silver Foxes has attracted an impressive list of best-selling authors and noted scientists who value Silver Foxes as a much needed communications tool to help seniors embrace life-enhancing technologies. Among the experts who will bring new data to Silverfoxes.com each month are:

Barry Sears, Ph.D., the creator of the Zone Diet, will anchor a section on the Anti-Aging Zone, with updates and recipes on how to use food as healthy medicine to increase mental and physical longevity.

Robert Kowalski, author of the best-seller The Eight Week Cholesterol Cure, will pen a HeathlyHeart column to help older Americans reduce their risk of heart disease.

Dr. Cherie Carter-Scott contributes her common-sense approach to positive thinking and mental well-being on a regular basis to SilverFoxes.com. Her book If Life is a Game, These are the Rules was #1 on the New York Times list and has been translated into 24 languages.

Dr. Priscilla MacRae, Professor of Sports Medicine at Pepperdine University and a leading specialist on aging and fitness-related issues, will bring new findings to Silver Foxes site visitors and will anchor a Q&A section.

Actress Stephani Powers has also signed on as a host of a two-part Silver Foxes home video series called "PowerPilates." A practitioner of the Pilates Method for more than two decades, Powers takes the celebrity parents through this deep working system of movement with application to all levels. Using only a floor mat, chair and a towel, "PowerPilates" delivers immediate impact in building strength and flexibility in the systems most vital to keeping fit as we age. Visitors to the website are able to purchase the videos prior to their introduction to retail this September.

Silver Foxes is also making the proven health benefits of meditation from the simple act of listening to music via the sound technology developed by the Synchronicity Foundation. The newest CD entitled "Into the Moment features healing music pioneer Steven Halpern. Visitors can also register for giveaways of the new line of Silver Foxes nutritional sports drinks by Hansens to boost vitality and performance.

Silver Foxes first became known in the mid 1980's, when entertainment producer David Krieff brought the first group of celebrity parents together, including current members Sal Pacino and Patsy Swayze. In addition to selling millions of fitness videos, the Silver Foxes broke new ground in the national media in promoting active and healthy lifestyle for older Americans.

"When Silver Foxes first came out, it was the first time anyone could recall seeing images of seniors as active, attractive, fun and sexy in the mainstream media," explains Krieff. "Because outlets like 'Oprah' and People Magazine embraced this projection, it had a remarkable effect in empowering many older people to rethink their own beliefs and make a crucial attitude shift."

Given the rapidly increasing graying of the "Baby Boomer" generation and significant advancements in anti-aging technologies, Krieff thought the time was right to reform the Silver Foxes team last year.

"My grandfather role-modeled for me how a positive self-image and outlook are perhaps the most powerful antidotes to the problems associated with the aging process," adds Krieff. "He was the inspiration for Silver Foxes when I first came up with the idea fifteen years ago. Best of all, he's still the prototype today at 99 years of age."

A portion of profits from Silver Foxes will be donated to the USC Alzheimers/Gerontology Center.

SOURCE Silver Foxes Web site: http://www.silverfoxes.com